Los Angeles-based Activate Drinks, which debuted earlier this spring, is a line of vitamin-enhanced waters that don’t get mixed until the consumer is ready to drink them.
Working on the premise that vitamins deteriorate in water over time, Activate Drinks are packaged in bottles featuring a special top, in which the vitamins and other supplements are stored separately in order to protect their freshness.
When the consumer twists the cap on an Activate bottle, a small plastic blade within cuts the seal in the cap’s waterproof chamber. Simultaneously, a small armature opens the chamber, allowing the ingredients to drop into the water below.
Four varieties currently make up the Activate Drinks line, including a Fruit Punch flavour packed with vitamins, an Orange flavour with supplements for immunity, an antioxidant-enriched Berry version and a Lemon Lime energy drink. No preservatives or sugar are included, and each drink contains 5 calories per bottle.
With a suggested retail price of USD 2.29 per bottle, Activate Drinks are currently available in a variety of stores throughout Southern California—meaning distribution opportunities likely abound throughout the rest of the world.
Someone get the rights to distribute it in Singapore please!
[...] June 28, 2008 · No Comments Remember when I wrote on Activate Drinks? And I said that distribution was only in Southern [...]
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